22 articles
Every article in the journal, newest first — localization strategy, software, content and brand case studies.
Global expansion is when a fast-growing business enters lucrative international markets. Companies seeking to reach the next level of growth can achieve that by establishing a presence in a targeted foreign country. Suppose you…
If you are in the process of developing online courses and plan to release them in multiple countries, E-learning localization and translation is a fundamental steps. To maximize the result of online training, a well-implemented…
There are many theories and methodologies for project management, in particular for localization. And agile is one of the best solutions to gain increasing popularity. Agile provides a framework that incorporates localization at…
The global mobile game market is expected to grow throughout the years. According to statistics, it’s no surprise that there are countless mobile games aimed to expand overseas each year; however, very few can achieve success…
Website localization is about adapting the content of an existing website to the local language and culture in the target market. It aims to suit a specific audience that enables international consumers to relate to your message…
Global expansion is when a fast-growing business takes its operations into lucrative international markets. These businesses seeking to reach the next level of growth can achieve this by establishing a presence in new countries…
Localizing your software will help you to reach the audience on a global basis, tap into new markets, and give your customers a better experience. But if you don’t have the right processes and technology, it can be a challenge…
Netflix is moving forward – and straight toward world domination. So far, and Netflix’s global streaming revenue has surpassed its domestic sales, thanks to its successful localization approach. Many Netflix movies have become…
Multimedia plays a key role in the field of marketing, digital advertising, and e-learning. So, brands should utilize effectively interactive multimedia channels to garner better engagement and reach more local audiences. Today…
Creating localization-ready source content enables your localization process to be more efficient, faster, higher-quality, and lower-cost. Understanding clearly why you should write and design with a localization mindset is very…
If you’re an international brand, most of your content is produced to satisfy multilingual audiences. Localizing for multiple target languages can be not easy and if you don’t start with localization in mind, you are making the…
Designing your app’s interface to match varying cultural and language standards is extremely critical. Users always expect that the apps they download are tailored natively for them, and having wrong terminology or culturally…
When you’re a newcomer in the global market, it’s easy to make cultural mistakes. If you have a thought that word translation is enough for customers to understand your content, it’s a wrong approach. In long term, you should pay…
Did you know that 75% of global consumers prefer to buy products in their native language, and nearly 60% are unlikely to purchase from English-only websites? Hence, it’s undoubted that you should translate your site materials so…
When you attempt to sell a product overseas, you want it to resonate with new intended audiences. Localization is the answer to cause that effect. Today, brands across countries not merely translate their content but also adapt…
It might be easier for businesses to apply strategies to their home market. But what if you want to be familiar with new audiences in other countries with diverse cultures and complicated languages? It all boils down to your…
While website localization has been familiar to many business owners, app localization might not get equal attention. Today, Apple’s App Store and Google Play are available in 155 and 137 countries respectively. Therefore, if…
You intend to internationalize your software or app and you find out that it is essential to translate your product to the target market’s language. However, you may not know that beyond translation, software localization is one…
You want to capture success in global business but don’t know where to start? What makes the major differences between a company that merely has business in foreign countries and a corporation that has an outstanding reputation…
What makes Coca-Cola’s localization strategy successful in a plethora of countries? As one of the most popular brands in the world, Coca-Cola remains an industry leader in marketing and product sales. The highlights below are…
McDonald’s is the world-leading fast-food chain with more than 30,000 restaurants in 119 countries. It has successfully expanded its multinational brand identity by maintaining its quality and quickly adapting to locals’ tastes…
At the first stage of a localization project, it can be intimidating, overwhelming, and daunting to manage all the tasks. To put your project into order, you should have a clear understanding of the vision, scope, audience, etc…
