Strategy
Global expansion is when a fast-growing business takes its operations into lucrative international markets. These businesses seeking to reach the next level of growth can achieve this by establishing a presence in new countries across the world. As a company looking for international growth, you…
Adapting a product or piece of content — language, formats, imagery, payment, tone — so it feels made for one specific market.
Engineering work done once, up front, so software can accept any language later without rewrites: Unicode, externalized strings, flexible layouts.
Re-writing marketing copy from the brief rather than the sentence, keeping intent and emotion when a literal translation would fall flat.
A database of approved source/target segments that is reused across projects for speed, cost and consistency.
Plans, frameworks and the decisions that come before a single word is translated.
All 6 articles →Global expansion is when a fast-growing business enters lucrative international markets. Companies seeking to reach the next level of growth can achieve that by…
You want to capture success in global business but don’t know where to start? What makes the major differences between a company that merely has business in foreign…
It might be easier for businesses to apply strategies to their home market. But what if you want to be familiar with new audiences in other countries with diverse…
Shipping products that feel native — from string files and app stores to multilingual websites and games.
All 7 articles →Localizing your software will help you to reach the audience on a global basis, tap into new markets, and give your customers a better experience. But if you don’t have the right processes and technology, it can be a challenge. Here are three key…
You intend to internationalize your software or app and you find out that it is essential to translate your product to the target market’s language. However, you may not…
Designing your app’s interface to match varying cultural and language standards is extremely critical. Users always expect that the apps they download are tailored…
While website localization has been familiar to many business owners, app localization might not get equal attention. Today, Apple’s App Store and Google Play are…
What global brands got right when they adapted products, menus and messages for local markets.
Writing, media and learning content built to travel — and the cultural mistakes to avoid on the way.
All 5 articles →Planning a launch in a new market?
