About the journal
Built from fifteen years of shipping work into other languages.

With more than 15 years in this field, we understand the struggles teams face while putting a localization process in place.
LocInsight was started to share what that work actually looks like: how to plan a launch, how to prepare software and content so they can be localized at all, and what global brands did when a straight translation wasn’t enough.
We believe a carefully built adaptation and translation strategy has a far-reaching effect on how a brand is seen in every market it enters — and that most of the expensive mistakes are made long before a translator opens the file.
What you’ll find here
- Strategy — Plans, frameworks and the decisions that come before a single word is translated.
- Software, Apps & Web — Shipping products that feel native — from string files and app stores to multilingual websites and games.
- Content & Culture — Writing, media and learning content built to travel — and the cultural mistakes to avoid on the way.
- Case Studies — What global brands got right when they adapted products, menus and messages for local markets.
Talk to us
To build a diligent translation and localization strategy for your product, write to s2m@vnlocalize.com or use the contact page.