Field notes on taking products global Localization · Strategy · Culture s2m@vnlocalize.com
LocInsight.

About the journal

Built from fifteen years of shipping work into other languages.

With more than 15 years in this field, we understand the struggles teams face while putting a localization process in place.

LocInsight was started to share what that work actually looks like: how to plan a launch, how to prepare software and content so they can be localized at all, and what global brands did when a straight translation wasn’t enough.

We believe a carefully built adaptation and translation strategy has a far-reaching effect on how a brand is seen in every market it enters — and that most of the expensive mistakes are made long before a translator opens the file.

What you’ll find here

  • Strategy — Plans, frameworks and the decisions that come before a single word is translated.
  • Software, Apps & Web — Shipping products that feel native — from string files and app stores to multilingual websites and games.
  • Content & Culture — Writing, media and learning content built to travel — and the cultural mistakes to avoid on the way.
  • Case Studies — What global brands got right when they adapted products, menus and messages for local markets.

Talk to us

To build a diligent translation and localization strategy for your product, write to s2m@vnlocalize.com or use the contact page.