Mcdonald’s Localization Strategy Around the World 

McDonald’s is the world-leading fast-food chain with more than 30,000 restaurants in 119 countries. It has successfully expanded its multinational brand identity by maintaining its quality and quickly adapting to…
November 15, 2021

5 Steps to Develop a Localization Plan That Experts Won’t Tell You

At the first stage of a localization project, it can be intimidating, overwhelming, and daunting to manage all the tasks. To put your project into order, you should have a…
November 1, 2021
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